Areas of Practice

Trade Mark

We guide companies through the legal intricacies of building, protecting, and monetizing a global brand. Our team specializes in handling trademark applications, overcoming objections, and navigating disputes, including trademark cancellations and other litigation or administrative proceedings. We deliver business-focused solutions that minimize risk, resolve challenges, and enhance brand value.

Success Stories include:
- Provided comprehensive IP services, franchise legal support, and well-known trademark recognition assistance for a major group, including trademark registration, opposition, rejection review, and administrative litigation.
- Provided specialized IP legal services to a leading infrastructure group.
- Designed comprehensive trademark protection strategies for prominent media and education companies.
- Provided legal support for trademark licensing to a leading Chinese sports energy company.

Patent

Safeguarding innovation demands strategic action and meticulous execution. We adopt a proactive approach to enforce patent rights and defend against infringement claims, ensuring our clients’ interests are protected in an ever-evolving legal landscape. From pre-litigation strategies to complex court battles, we aim to resolve disputes effectively and efficiently.

Success Stories include:
- Represented a Shandong company in trade secret infringement and multiple patent enforcement cases
- Delivered patent strategy and mining services, as well as technology transfer legal support, for a domestic enterprise and a Japanese corporation.
- Provided specialized legal services for patent portfolio planning and mining to Anhui Haofang Co., Ltd., as well as legal services for technology transfer with R&S Corporation.
- Represented Jinan Zhilan Trading Co., Ltd. in a series of patent infringement and invalidation disputes against Xinxiang Rulan Bedding Co., Ltd. The court accepted the defense based on prior design and fully dismissed all claims made by Xinxiang Rulan Bedding Co., Ltd.

Trademark and/or Copyright Licensing Transactions

We help clients with high-value trademark licensing arrangement design. Our approach ensures that licensing arrangements are strategically crafted to align with the client’s business goals and safeguard their long-term interests.

Success Stories include:
- Structured agreements to ensure the licensee maximizes the benefits of enhancing the trademark's value while protecting their commercial interests.
- Represented master licensees in China in litigation .

Chinese Companies Going Overseas

As in-house legal counsel, our team has supported a diverse range of companies in expanding their operations internationally. These ventures have spanned the U.S., Europe, the UK, Australia, New Zealand, Japan, South Korea, Singapore, Hong Kong, and Macau. Our experience includes working with U.S.-listed companies, HKEX-listed enterprises, and Chinese startups. Each company’s unique business development strategy brings distinct legal challenges, and our proactive approach ensures potential risks are identified and mitigated. With our expertise and foresight, we help clients navigate complex legal landscapes and establish a strong foothold in new markets

Legal service we can offer:
- Market entry analysis.
- Major agreement draft, negotiation and conclusion.
- Cross-border litigation and arbitration.